NYU STERN: Christian Blanchet & Marèa Maréa

"From a business school perspective, we looked at the current competition within the resort wear market and saw the opportunity to create a brand voice and a product that spoke to the traveler as opposed to the “vacationer.” With only a few legacy players dominating the men’s swimwear category, the opportunity to inject a more modern voice at an exclusive price point was something we had to take advantage of."

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